Earn a living. Make a life. We celebrate those who keep GM moving.
Print extensions of our “Earn a Living. Make a Life.” campaign.
Print extension of the “Earn a Living. Make a Life.” campaign.
Print extension of the “Earn a Living. Make a Life.” campaign.
I’ve had the pleasure to work with Ford and Lincoln Motor Company both on the total market and multicultural side over all mediums. I just wanted to share a few pieces that I am pretty proud of.
When you have a truck that does not believe in off days, you have a truck that you can rely on 24/7.
Get a truck that does it all.
In 2020, Ford made more than cars, trucks, and SUVs. They made a difference.
This Ford commercial is a part of the Ford Go campaign in 2014. No matter what you want to, or have to do, Ford is ready to go whenever you are.
This Escape commercial is a part of the Ford And campaign in 2013. The entire idea of the campaign is that Ford put the "and" in "standard". So you can do more in your Ford vehicle than ever before.
This fun Focus commercial is a part of the Ford And campaign in 2013. The entire idea of the campaign is that Ford put the "and" in "standard". So you can do more in your Ford vehicle than ever before.
This Fusion commercial is a part of the Ford And campaign in 2013. The entire idea of the campaign is that Ford put the "and" in "standard". So you can do more in your Ford vehicle than ever before.
This was a fun commercial done in 2013 just showing the beauty of the Ford Fusion. Great film along with a great music track and pretty good writing made this spot one of my favorites.
This Ford Fusion spot is for the 2013 Dream Big campaign. The idea was to have little kids ask Santa for whatever they wanted from him. In this case, our hero kid wanted a Fusion to "match his smooth".
This intro piece ran before or after the airing of the highly successful PBS television show "Finding Your Roots" where celebrities found out about their family's history. This piece travels through the decades from the driver's seat of various Ford vehicles.
The third installment of the Ford Born To Roll campaign featured actress/model/entrepreneur/mother Nicole Ari Parker. When she saw the ideas that we presented, she was all in. The executions showed how Ford vehicles helped her in her professional, and personal life.
Mother/actress/entrepreneur Nicole Ari Parker shows that's she's more than what you see in front of a camera.
Mother/actress/entrepreneur Nicole Ari Parker shows that it's not about the destination, but the journey.
Mother/actress/entrepreneur Nicole Ari Parker shows throughout her day that she does it all.
This editorial content is some of my favorite work. We wanted to focus on the female student athlete – with the heavy focus on student. How playing a sport was just the springboard to their ultimate success.
For this idea, Ford teamed with ESPNW to showcase women who have done more with their lives after their student athlete days were over. In this episode, we feature the University of Notre Dame alum, current Phoenix Mercury point guard and Puma fashion designer Skylar Diggins.
For this idea, Ford teamed with ESPNW to showcase women who have done more with their lives after their student athlete days were over. In this episode, we feature the first woman to receive a basketball scholarship at Purdue University and Global Vice Chair of Public Policy for Ernst and Young Beth Brooke.
For this idea, Ford teamed with ESPNW to showcase women who have done more with their lives after their student athlete days were over. In this episode, we feature Stanford University alum, Olympic gold medalist and current analyst on ESPN's Sunday Night Baseball and Baseball Tonight Jessica Mendoza.
I had the opportunity to work on this business for close to five years. We had a lot of success over those years, too. Take a look and listen to some of my favorite pieces.
This fun spot was a way to show whatever you needed at whatever the time, Walmart was the place to go. Plus, he should've check his list twice.
During the holidays, the place to get more food for less is Walmart. This idea just showed the joy and sheer fun of the holidays. It's all about family, food and fun.
Walmart teamed up with the National Urban League to help do more in communities around the nation. This spot focused on the tutoring portion of the service the NUL provided.
As the Director of Advertising and Promotions for the 2012-13 basketball season, a lot of people didn’t know anyone on the Detroit Pistons’ roster. They also didn’t have an identity. So the idea was not only to showcase our players, but to also showcase their work ethic.
During the 2012-13 NBA season, I was in charge of the campaign for the Detroit Pistons. This was a way to get fans to buy tickets during the holiday season. The promotion was successful, even though the team wasn't.
The campaign for the 2012-13 season wanted to showcase our players and the work they put in to remain an elite athlete in the NBA. This spot showcased then Pistons PG Brandon Knight.
The campaign for the 2012-13 season wanted to showcase our players and the work they put in to remain an elite athlete in the NBA. This spot showcased then Pistons SG Rodney Stuckey.
General Motors was my first true introduction to auto advertising. This is where I learned to tell a story and try to keep the people who were watching engaged for at least 30 seconds. This was one of my first campaigns.
This was a summer promotion for General Motors to let people know they could still get a great deal on a GMC before the end of the summer. Coming up with a fun, but a very information-heavy script, I thought a classic O'Jays track and time lapse camera treatment would make this campaign pretty cool. Turns out that it did.
This was a summer promotion for General Motors to let people know they could still get a great deal on a Buick before the end of the summer. Coming up with a fun, but a very information-heavy script, I thought a classic O'Jays track and time lapse camera treatment would make this campaign pretty cool. This is still one of my favorite campaigns that I worked on.
This was a first for the casino and for myself. MGM Grand Detroit asked us to make our work feel-good and fun so no one would feel like an outsider. They let us have fun – and we did. And more people went through the doors of MGM Grand Detroit that year than any other casino in Michigan and Ontario.
This television campaign was the very first for MGM Grand Detroit. They wanted something that appealed to everyone. I wanted to convey the feeling that a visit to MGM Grand Detroit gave people and also how it lasted well after people left the casino.
This television campaign was the very first for MGM Grand Detroit. This spot talked about the amazing table games the casino has to offer.
This television campaign was the very first for MGM Grand Detroit. They wanted something that appealed to everyone. This spot shows the joy and excitement people get when hitting it big at the slot machines.
How do we make aftermarket auto parts interesting? Not sure there’s an answer for this, but I tried. With a couple print ads, I helped the layman and the auto expert understand what these products were for and how they worked in their vehicles.
This beautiful hotel in Metro Detroit needed to get more guests in their rooms. They did the part by remodeling their banquet rooms and bar. I helped with attempted to entice people to hold their special events there. With a significant increase in visitors, I say we both were winners.
The US Navy wanted to end the negative thoughts people were having about going into the military. So we were tasked to come up with an idea for their Baccalaureate Degree Completion Program, where after serving they would be able to land a job in the field of their choice. Many saw the ads and enrollment increased.
For 80 years, Mopar has been the brand trusted by auto enthusiasts. I had the opportunity to work on a few pieces.
I had the great opportunity to work on videos, print and a brochure to share the stories of these amazing people who are not defined by their disability.
